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The Marist Institute for Public Opinion (MIPO) initiated a Marist Poll
Service in November 1995. National surveys are conducted and distributed to television stations around the country for use during their sweeps periods.
The package includes the poll results, suggested news scripts, and video sound-bites produced on campus from the poll directors. 60 to 75 second news packages are distributed during sweeps periods to participating stations.
The Marist Poll Service continues to score big with television stations
around the nation. Seen now in 37 markets, including 28 of the top 100, the results of are reaching a growing audience,
nearly 30 million households.
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